Monday, January 27, 2014

4. Different between Classified ad and Display ad

 Different between Classified ad and Display ad.

        Display advertising usually appears adjacent to editorial content (articles), although sometimes a bunch of display advertisements may appear together on a page with no articles. Classified advertising is primarily TEXT advertising where all the ads are presented together in a categorized list (homes for sale, properties for rent, cars for sale, furniture, personals, garage sales, etc.).

        Most classified advertising is cheaper than the smallest available unit of
display advertising, but the "revenue per column-inch" from classified advertising in newspapers and magazines is much greater than for display advertising. A single page of classified ads may earn as much
money as three, five, or even ten pages of display ads. However, there is also a much greater cost associated with processing all those classified ads,


Display Ad
Classified Ad
Place is not fix in news paper.
Place is fix in news paper.
It is large in size in account.
It is brief in size in account.
It is not categorize.
It is categorize.




Sunday, January 26, 2014

3. Survey, Online, Mobile Advertise

1. Survey Advertise

Customer satisfaction survey, market research survey, employee satisfaction surveys... When creating an advertising survey, the
researcher will focus on the comprehension, effectiveness and results of the ad message. Customer satisfaction survey, market research survey employee satisfaction survey etc...



2.    Online Advertise


online advertising also called internet advertising, uses the internet to deliver promotional marketing messages to consumers.



3. Mobile Advertise


Mobile advertising is ad copy delivered though wireless mobile devices such as smartphones, feature phones or tablet computers. Mobile advertising may take the form of static or rich media display ads, sms (short message service) or Mms (multimedia message service) ads, mobile search, websites, mobile applications or game ads.  Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field connectivity speeds, have improved, screen resolutions. Etc......

2. Advertisement is envolves in the social production of consumer Explain it.

Advertisement is communications geared towards promoting social, economic and environmental benefits of products, service or actions though paid advertising in media in order to encourage responsible behavior of consumers.

Sustainbility advertising on the Radio refers only to audio. High imagery ads that visual images in the minds of listeners show positive effects on attitude toward the brand and purchase intention.

Print media are paper based media methods like magazines, newspaper, books posters, therefore print advertising generally includes a higher resource use in term of paper, compared to digital radio and television compaigns. The choice of the right print media is important to inform the defined target group about the sustainable products and
services.

Television is the dominat type of media in the developed countries and combines audio and visual possibilities of sustainability advertising. Television is an essential media for sustainbility advertising.

The social relations of production in a capitalist society are complex, contradictory, conflictual and unequal.

Thursday, January 23, 2014

1. Does the media make or mar the society

           So, there are various media for to choose and access the information such as television, radio, internet, or even mobile phone, consequently, media have a full capacity to set a social subject formass audience to think and talk about. Often media do not deliberately set the agenda and determine the pros and cons of that particular issue, so it representedly cause bad consequences towards public as well as establishes 'moral Panics'.

          Mass Media as crucial vehicles to influence public opinion, the government is likely to control and dominate the press and broadcasting.


          Media gives ordinary people the power to reach out to the society as a whole. It can make heroes out of ordinary men. And people i mean individuals, groups and communities acting as part of a whole series

of social, economic and political trens. But also because we live in a much more mediated world where information is abundant and essential to modern life.

          The media which serve as the medium of communication is one of the agencies. Intention of all these methods is to make the child conformed to the society.